Creating large-format posters for liquor store advertising was a valuable learning experience. It challenged me to think differently about composition and space, ensuring designs felt balanced at a much larger scale. I also handled production, including trimming, laminating, and mounting on foam board, which gave me hands-on insight into the full process.
Some pieces were designed as end caps for the ends of aisles, while others were created for window displays or as smaller signs to mark store sections — hung from the ceiling or attached to shelves. Each format required thoughtful design choices to suit its specific purpose and placement.
